Start with a clear and informative title
The title is the first thing a user sees—both on Vse-Svoi.de and in Google search results. A generic title won’t work. It must explain exactly what you offer.
Bad examples:
❌ “For sale”
❌ “Apartment”
❌ “Services”
Good examples:
✔ “iPhone 13 Pro, 128 GB, excellent condition, original box”
✔ “2-room apartment in Wuppertal — direct rent, no commission”
✔ “Certified electrician — emergency service across NRW”
A strong title contains common search keywords. This increases Google ranking and boosts the number of views.
Write a detailed and transparent description
German buyers care about accuracy, clarity, and transparency. They want all important details upfront to avoid misunderstandings. A detailed description also reduces the number of repetitive messages.
Be sure to include:
condition (new, like new, gently used)
technical specifications, dimensions, key features
age of the item
reason for selling or renting
pickup/delivery options
exact location
Example of a strong description:
“Used for less than a year, always kept in a case. No scratches, battery health at 96%. Comes with original box, cable, and two cases. Selling due to device upgrade. Pickup in Wuppertal or DHL shipping available.”
Upload high-quality photos
Photos influence the success of your ad more than any other element. In Germany, people rarely trust listings without images, and poor-quality photos make the ad look suspicious.
How to take great photos:
✔ Use natural daylight
✔ Take photos from multiple angles
✔ Show close-ups of important details
✔ Avoid filters or heavy editing
✔ Photograph any flaws honestly
For real estate listings, include photos of:
living room
bedroom(s)
kitchen
bathroom
hallway
view from the window
For services:
examples of completed work
tools or equipment
certificates (if available)
Set a fair and realistic price
Overpriced items are ignored. Undervalued items look suspicious.
To choose the right price:
check 5–10 similar listings
consider condition, brand, age, and accessories
indicate if your price is negotiable
For service providers, price ranges work well:
“from €30/hour” or “repairs starting at €20”.
Provide clear transaction terms
People trust ads that include well-defined conditions. List everything that matters:
accepted payment methods (cash, PayPal, bank transfer)
delivery or pickup options
inspection availability
whether you issue invoices (important for services)
warranty or return conditions
More transparency = more trust.
Always include the exact location
Location is extremely important in Germany. Google and marketplaces prioritize local search results. Ads without a location lose most of their potential audience.
Include:
city
district (optional)
nearby transport connections (for real estate)
This improves your search visibility significantly.
Use natural keywords
Keywords help Google understand the topic of your listing.
Examples of effective keywords:
buy used phone Germany
apartment for rent in Wuppertal
handyman services NRW
sell used items online
job offers in Germany
Insert keywords naturally, without stuffing or repetition.
Be polite, honest, and personal
A friendly tone greatly increases trust. Even a small personal note helps users feel you are a real, reliable person.
Examples to include:
preferred contact hours
whether negotiation is possible
languages you speak
Example:
“Feel free to message me until 10 PM. I speak English and Russian. Small negotiation possible.”
Add a call to action
Simple phrases at the end of your ad can increase the number of messages by 20–40%:
“If the ad is online, the item is available.”
“Contact me via chat — I usually reply quickly.”
“Viewing possible any day upon request.”
Conclusion
A strong classified ad in Germany combines clarity, honesty, and detail. Buyers want full information before contacting the seller, and Google rewards high-quality, structured content.
If you follow the recommendations in this guide, your ads on Vse-Svoi.de will stand out, gain more visibility, and attract serious inquiries much faster.